You cannot move on to writing marketing copy until you have prepared a plan.

Having a plan in place is essential for effective marketing copywriting; however, it is not strictly required to begin the writing process. Many marketers may start drafting copy based on preliminary ideas or insights, even before they finalize a comprehensive marketing plan.

While creating a detailed plan can significantly enhance the effectiveness and alignment of the marketing copy with overall business goals, it can also be a more organic and iterative process. Some writers may prefer to brainstorm or draft initial ideas independently, refining them based on ongoing research and feedback, which means they can produce effective content even in the absence of a fully developed plan.

The iterative nature of content creation allows marketers to adapt quickly to changing circumstances or insights uncovered during the writing process. Therefore, it is feasible to create marketing copy without an exhaustive plan initially, supporting the perspective that one does not have to be fully prepared before starting to write.