American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Why do lists of diet tips or best ways to save money receive a lot of shares on social media?

1. Practical value

2. Social influence

3. Verifiability

4. Social proof

The correct answer is: Practical value

Lists of diet tips or best ways to save money receive a lot of shares on social media primarily due to their practical value. Content that provides actionable advice, tips, or solutions to common problems resonates with individuals looking for useful information that they can apply in their daily lives. When people find content that genuinely helps them improve their routines or saves them money, they are more inclined to share it with their networks. This sharing behavior stems from the desire to help others benefit from the same practical insights that they have found useful. Practical value is a key driver in content virality because it directly addresses a need or interest. Users are seeking content that makes their lives easier or more efficient, and lists of tips fit this criteria perfectly. As such, when viewers engage with content that promotes real-life improvements, they often feel motivated to pass that information along, further increasing the content's reach and impact.