American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which type of content is best suited for gaining a loyal audience on video platforms?

1. Short, trending topics

2. High-quality, informative content

3. Simple animations

4. Long, documentary-style videos

The correct answer is: High-quality, informative content

Focusing on high-quality, informative content is essential for gaining a loyal audience on video platforms because it establishes credibility and provides real value to viewers. When content is well-researched and offers useful insights or actionable information, it encourages viewers to return for more, as they see the value in what the creator offers. This depth of content fosters a relationship based on trust and authority, which is critical in building a loyal audience. High-quality content often involves not only providing information but also ensuring that it is engaging, visually appealing, and presented in a professional manner. This helps to capture and maintain audience attention, leading to longer watch times, shares, and ultimately, a robust community around the content. In contrast, while trends, simplicity, and length can play roles in content creation, they typically do not provide the same level of sustained engagement or loyalty as high-quality, in-depth content. Short, trending topics may spike interest momentarily but often lack the depth needed for long-term viewer retention. Simple animations may attract attention but might not foster the deeper connection required for loyalty. Long, documentary-style videos can be effective for storytelling but may not always reach the broader audience that appreciates concise, informative content.