American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which two pieces of information are most helpful in finding an email address for a contact?

1. Domain name and social media account

2. Telephone number and physical address

3. City and full name

4. Full name and date of birth

The correct answer is: Domain name and social media account

The combination of domain name and social media account is particularly effective for finding an email address due to the relationship these elements typically have with a person's online presence. The domain name often reflects the organization or business where the individual works, which can provide critical context when trying to construct a potential email address format. For example, many companies use standard formats (such as first.last@company.com) for their email addresses, and knowing the domain allows you to infer the correct format. Social media accounts can also offer insights into an individual's professional background, which can be instrumental in identifying their email address. Profiles on LinkedIn, for instance, often share professional connections or direct messages, making the user more accessible. Further, some social media profiles may include direct contact information or links to other professional sites. The other options provided have less utility in identifying email addresses. For example, physical addresses and telephone numbers do not inherently relate to email formats or domains. Similarly, a person's city and full name can be useful for various purposes but are not as effective as the first option for specifically locating an email address. Lastly, while a full name and date of birth might help in personal identification, they do not provide any clues about email formats or affiliations that would assist in finding an