American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which term refers to content that viewers enjoy and share, which in turn helps in channel growth?

1. viral content

2. subscriber content

3. relevant content

4. engaging content

The correct answer is: viral content

The concept of viral content refers to material that resonates significantly with viewers, compelling them to not only enjoy it but also share it within their networks. This sharing behavior is crucial for channel growth because it amplifies the reach of the content far beyond its original audience. When content goes viral, it often captures trends or emotions that are relatable, leading to increased visibility and audience engagement. While other terms like subscriber content, relevant content, and engaging content do pertain to aspects of content marketing, they don't specifically describe the phenomenon of rapid sharing that leads to exponential channel growth. Subscriber content is focused on attracting and maintaining subscribers, relevant content deals with the appropriateness of the material to the audience’s interests, and engaging content captures attention without necessarily achieving widespread sharing. Viral content uniquely highlights the power of audience participation in the distribution process, making it the correct choice in this context.