American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which skill is NOT essential for a Managing Editor?

1. Copyediting skills

2. Project management

3. Excellent writing skills

4. A lack of interest in the work

The correct answer is: A lack of interest in the work

A Managing Editor plays a crucial role in overseeing the production and quality of content. Essential skills for this position include strong copyediting skills, which ensure that all written pieces are clear, accurate, and polished, maintaining the publication’s standards. Project management is also vital, allowing the Managing Editor to coordinate various aspects of content creation, including timelines, team collaboration, and resource allocation. Excellent writing skills are important too, as they enable the Managing Editor to guide writers, set a tone for the content, and occasionally contribute directly to writing tasks. In contrast, lack of interest in the work is clearly not a beneficial trait. A Managing Editor must have a genuine interest and passion for content and the subject matter to effectively lead a team and make strategic decisions that align with the publication’s goals. Thus, a lack of interest would diminish their ability to inspire the team, engage with the audience, and ultimately produce high-quality content.