American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which of these is NOT a reason for the popularity of listicles?

1. People like numbers better than words.

2. It promises a scannable narrative structure.

3. Readers know what they're getting into from the get-go.

The correct answer is: People like numbers better than words.

The choice indicating that "People like numbers better than words" is not a valid reason for the popularity of listicles. While numbers can provide clarity and may enhance the perception of readability, the appeal of listicles is more deeply rooted in their format and structure. Listicles are designed to offer a concise and easily digestible way to present information. The promise of a scannable narrative structure greatly contributes to their popularity; readers appreciate being able to quickly identify key points and skim through the content rather than engaging with a dense block of text. This structural advantage makes listicles appealing for those seeking quick insights or entertainment without the commitment of reading longer articles. Additionally, listicles deliver a clear expectation of content. When readers see the title, they understand the format and the kind of information they will encounter, which enhances their willingness to engage with the content. The blend of these factors—scannability and predictable content—fosters a user-friendly experience that is appealing in today's fast-paced information environment.