American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which of the following is NOT a responsibility of the content editor?

1. Planning the editorial calendar

2. Enforcing company voice consistency

3. Holding others accountable

4. Acting as the primary customer service representative

The correct answer is: Acting as the primary customer service representative

The correct answer is that acting as the primary customer service representative is not a responsibility of the content editor. Content editors primarily focus on overseeing the quality and consistency of the content being produced, which involves tasks such as planning the editorial calendar, enforcing brand voice consistency, and holding other team members accountable for their contributions. These responsibilities are crucial for ensuring that the content aligns with the overall marketing strategy and goals of the organization. In contrast, the role of a customer service representative involves direct interaction with customers to address inquiries, resolve issues, and provide support. This function typically falls outside the scope of responsibilities designated for content editors, emphasizing the distinction between content management and customer service roles within an organization.