American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which of the following is not a main objective when discussing a project with stakeholders?

1. To answer the message we need to communicate through the project

2. What success means for the project

3. Understanding the technology needed to implement the project

4. How to set realistic goals for the project

The correct answer is: Understanding the technology needed to implement the project

When discussing a project with stakeholders, the main objectives often revolve around aligning expectations, defining success, and setting realistic goals. Understanding the technology needed to implement the project is certainly important but it is more of a tactical consideration rather than a primary objective of stakeholder discussions. The focus on understanding the technology could stem from project execution and implementation stages, where technical requirements and feasibility come into play. However, when initially engaging with stakeholders, the emphasis is on capturing their perspectives and aligning their visions with the project's goals. This typically involves clarifying what the project aims to communicate, defining what success looks like, and how the project can achieve those successes through realistic goal-setting. In contrast, the other options deal more directly with project objectives related to stakeholder interests, such as communication strategies, success criteria, and goal setting, which are essential components of effective project management and stakeholder engagement.