American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which of the following is not one of the four types of social content?

1. Written content

2. Printed content

3. Interactive content

4. Video and audio content

The correct answer is: Printed content

Printed content is not considered one of the four types of social content. In the context of social media and digital marketing, the focus is primarily on content that can be dynamically shared and engaged with online. The four recognized types of social content typically include written content (such as posts and articles), interactive content (such as polls, quizzes, and games that encourage user engagement), and video and audio content (which encompasses formats like videos, podcasts, and live streams). Written content thrives on platforms like blogs and social media where textual posts drive engagement and communication. Interactive content is specifically designed to foster user participation, making it highly effective in capturing audience attention and improving engagement metrics. Video and audio content is particularly potent in the social media landscape due to its ability to convey messages in an engaging and easily consumable format. Printed content, while valuable in traditional marketing, does not fit within the digital social media framework where content is shared and consumed in a way that encourages interaction and community participation. This makes it distinct from the modern concepts of content meant for social platforms.