American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which of the following is NOT a strategy to increase word-of-mouth marketing?

1. Creating compelling content

2. Ignoring customer feedback

3. Incentivizing sharing

4. Utilizing social media platforms

The correct answer is: Ignoring customer feedback

Ignoring customer feedback is not a strategy to increase word-of-mouth marketing. In fact, effectively managing and responding to customer feedback is critical to fostering positive experiences that can lead to organic word-of-mouth promotion. When a business actively listens and adapts based on customer insights, it not only shows that they value their customers but also encourages satisfied customers to share their positive experiences with others. Creating compelling content, incentivizing sharing, and utilizing social media platforms are all valid strategies for enhancing word-of-mouth marketing. Compelling content can capture attention and provoke discussions, incentivizing sharing provides tangible rewards that encourage customers to talk about the brand, and social media platforms serve as key channels for distributing content and engaging with audiences, amplifying reach and visibility.