American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which of the following is not true about content strategy?

1. It visualizes the cost and benefit of creating quality content.

2. It provides ways to measure the efficiency of content.

3. It is only about creating a message.

4. It is the planning for usable content that helps you reach business goals.

The correct answer is: It is only about creating a message.

The statement that content strategy is only about creating a message is not true. Content strategy encompasses much more than just message creation. It involves the holistic planning and management of content throughout its lifecycle to meet specific business objectives. A robust content strategy includes understanding target audiences, defining goals, determining the type and format of content to be created, establishing processes for content production, distribution, and measurement, and evaluating the cost versus benefit of the content initiatives. It also emphasizes the need for content to be useful, usable, and aligned with the overall brand strategy, ensuring that it effectively supports business goals. Therefore, the correct assessment highlights that content strategy is a comprehensive approach that goes beyond mere message creation, integrating various aspects of content planning, production, and effectiveness measurement. This comprehensive nature of a content strategy ensures that organizations can leverage content as a powerful tool to connect with audiences and drive desired outcomes.