American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which of the following is true about a quantitative content audit?

1. Each piece of content is listed along with relevant metadata

2. It is a tally of every piece of content that exists or will exist in the project

3. The content audit data goes into a spreadsheet for easy access and analysis

4. It is necessary to create two spreadsheets regardless of the project size

The correct answer is: Each piece of content is listed along with relevant metadata

The correct choice addresses a fundamental aspect of a quantitative content audit: cataloging each piece of content along with relevant metadata. In the context of a quantitative audit, this means that not only is the content itself listed, but also key information such as title, type of content (e.g., blog post, infographic), publication date, and perhaps performance metrics (like views or shares) are included. This comprehensive listing provides a clear overview of existing content and facilitates analysis, enabling marketers to assess which pieces are performing well and which may need updating or can be optimized. When conducting a quantitative audit, incorporating metadata is crucial because it allows for attributes of content to be analyzed systematically. By having this data organized, marketers can more easily identify patterns, gaps, and opportunities in their content strategy, as well as make informed decisions based on the performance of specific pieces. The other options, while they may contain some elements related to content audits, do not accurately capture the essential and primary characteristic of a quantitative content audit as described in the correct answer. They may touch on elements like content listing or spreadsheet creation but lack the specificity and focus on the inclusion of metadata, which is key to understanding the audit comprehensively.