Which of the following can enhance the readability of marketing content?

Utilizing bullet points and lists is a powerful way to enhance the readability of marketing content. This technique helps to break down complex information into digestible parts, allowing readers to quickly scan the content and absorb key points without feeling overwhelmed. Bullet points and lists create visual breaks that guide the reader's eye and help to emphasize important information, which is particularly effective in the digital space where attention spans tend to be shorter. By organizing content in this manner, it becomes more accessible and engaging, ultimately leading to a better user experience and improved understanding of the message being communicated.

The other options, while they may seem relevant to content creation, do not contribute positively to readability. Long paragraphs can make text daunting and difficult to navigate, particularly in online formats. Avoiding white space leads to a cluttered page that can be visually exhausting for readers, making it hard for them to focus on the content. Using jargon without explanation can alienate readers who may not be familiar with industry-specific terms, creating confusion rather than clarity. Therefore, bullet points and lists stand out as an effective strategy to enhance content readability.