American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Which method can increase viewer engagement on YouTube?

  1. Posting infrequently

  2. Active interaction in comments

  3. Ignoring viewer feedback

  4. Focusing only on monetization

The correct answer is: Active interaction in comments

Active interaction in comments is an effective method for increasing viewer engagement on YouTube. When content creators respond to comments, ask questions, and engage in discussions with their audience, they foster a sense of community and connection. This engagement encourages viewers to feel valued and heard, which can lead to increased loyalty and a stronger viewer base. By actively participating in conversations, creators can also gather feedback and insights that can help them tailor their content to better meet the interests and needs of their audience. This approach not only enhances the relationship between the creator and the viewers but also signals to the YouTube algorithm that the content is engaging, which can lead to increased visibility and reach. Engaged viewers are more likely to share the content, subscribe to the channel, and recommend it to others, creating a positive feedback loop that ultimately boosts overall engagement on the platform.

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