American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which content strategy is most effective for engaging users?

1. Text-heavy articles without visuals

2. Content that lacks user interaction

3. Content enhanced with relevant images

4. Content focused solely on promotional material

The correct answer is: Content enhanced with relevant images

Choosing content that is enhanced with relevant images is an effective strategy for engaging users because visual elements significantly boost audience engagement. Research has consistently shown that incorporating images or visuals can improve retention and comprehension, making the content more appealing and easier to process. Visuals help break up dense text, providing a more enjoyable and digestible experience for readers. Content that includes relevant images can capture attention more readily than text-heavy articles, as visuals often draw users in and encourage them to read further. This approach can also create emotional connections with the audience, enhancing the overall impact of the content. Utilizing images thoughtfully alongside high-quality text can generate more shares on social media and lead to better user experience overall, thereby fostering a deeper connection with your audience.