American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Which answer is the most effective way to increase user engagement on YouTube?

1. a demand

2. an email address

3. a call to action

4. a quiz

The correct answer is: a call to action

Utilizing a call to action is recognized as one of the most effective methods to boost user engagement on YouTube. A call to action provides viewers with clear and direct instructions on what they should do next after watching a video. This can include asking them to like the video, subscribe to the channel, comment their thoughts, or share the video with others. By prompting viewers to participate in some way, content creators can increase interaction, foster a sense of community, and enhance viewer retention, all of which are critical for building a successful channel. Additionally, a well-placed call to action can also influence YouTube’s algorithm to promote the video further, as higher engagement signals content value to the platform. Ultimately, encouraging active participation gives viewers a reason to feel involved and connected, which can significantly contribute to the overall success of the channel. While demand, an email address, and quizzes can serve different purposes in content marketing, they do not directly foster immediate interactions with viewers in the same impactful way that a call to action does. Demand might refer to marketing strategies or indicators, an email address relates to communication but doesn’t necessarily engage viewers on the platform itself, and quizzes, while interactive, do not consistently encourage the types of sustained engagement that calls to