American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

When you write a first draft, you should write the introduction before you write anything else.

1. True

2. False

The correct answer is: False

Writing a first draft does not require starting with the introduction. In fact, many writers find it beneficial to dive into the body of the content first. This approach allows them to develop their ideas more fully and gain a clearer understanding of the main points they want to convey before deciding how to introduce them to the audience. The introduction serves to capture the reader's attention and set the stage for the content that follows, so it’s often more effective to write it after the main content is drafted. By doing this, writers can craft an introduction that accurately reflects the nature and direction of the piece based on the developed arguments and insights. Moreover, focusing solely on the introduction at the beginning can lead to frustration or writer’s block, as the writer may struggle to articulate their ideas before they have fully formed them in the body. Thus, it's generally more productive to allow the ideas to flow first and then encapsulate them in an engaging introduction once the content has taken shape.