American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

When using YouTube for marketing, which privacy setting should you use for your videos?

1. Private

2. Visible

3. Unlisted

4. Public

The correct answer is: Public

Using the public privacy setting for YouTube videos is advantageous for marketing efforts because it allows your content to reach the widest audience possible. When videos are set to public, they can be indexed by search engines, appear in YouTube search results, and be shared freely across platforms, significantly increasing visibility and engagement opportunities. In a marketing context, the goal is often to attract potential customers, build brand awareness, and encourage interaction. Public videos facilitate these objectives by enabling viewers to easily find and access the content without any restrictions. This openness encourages sharing and promotes viral potential, which can enhance your brand's reach and impact. Choosing public visibility is important for creating a robust content marketing strategy, as it aligns with the goals of generating leads, driving traffic, and fostering community engagement around your brand. Conversely, privacy settings like private or unlisted limit the reach of your videos, making them more suitable for sharing with select audiences or for internal use, which can hinder marketing effectiveness.