American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

When thinking about the future success of your channel, it's important to look at which videos are _____.

1. getting the most comments

2. making the most money

3. gaining the most subscribers for your channel

4. getting the most views

The correct answer is: gaining the most subscribers for your channel

Focusing on which videos are gaining the most subscribers for your channel is crucial for long-term success. While views, comments, and even revenue are important metrics to consider, subscriber growth is a direct indicator of your audience's engagement and connection with your content. When viewers choose to subscribe, it reflects their interest and trust in your content, which often leads to higher levels of engagement in the future. Subscribers can also drive sustained views on future videos since they are notified when new content is released, forming a committed audience base that can result in consistent viewership over time. Building a strong subscriber base is essential for channel growth as it creates a loyal community that may engage more deeply with the content, leading to increased interaction, shares, and potentially more views, further enhancing the channel's overall performance.