American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

When rewriting copy for social media, what approach should you take?

1. Use passive voice to enhance professionalism

2. Neglect including a call to action

3. Treat it as standard copywriting

4. Engage directly with the reader

The correct answer is: Engage directly with the reader

Engaging directly with the reader is essential when rewriting copy for social media because social media platforms are inherently conversational and personal. This approach fosters a connection with the audience, making your message more relatable and increasing the likelihood of interaction. Direct engagement encourages comments, shares, and overall user participation, which are critical elements for success in social media marketing. In contrast, using passive voice can make the message less engaging and may fail to convey urgency or directness. Neglecting a call to action would result in missed opportunities for interaction, as calls to action are crucial for guiding the audience's next steps. Treating social media copy as standard copywriting might overlook the unique style and tone that resonates within this medium, where brevity and personality are often key to capturing attention.