American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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When revising a colleague's copy, what should be your initial step?

  1. Proofread the copy immediately

  2. Ask for the overall context

  3. Analyze the structure of the copy

  4. Read for unnecessary words

The correct answer is: Ask for the overall context

When revising a colleague's copy, the initial step should involve understanding the overall context. This foundational understanding helps you grasp the intent behind the writing, the target audience, and the desired outcomes of the copy. When you are familiar with the context, you can assess whether the content aligns with the intended message and goals. By asking for the overall context first, you are able to evaluate the effectiveness of the copy more thoroughly in subsequent steps. This step sets the stage for more focused revisions, such as analyzing structure, identifying unnecessary words, and proofreading for grammar and punctuation. Without this crucial context, you risk making changes that may not align with the original purpose or may overlook critical elements necessary for effective communication.

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