American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

When modifying your channel layout, which section is recommended to feature your best content?

1. trailer section

2. popular uploads

3. featured video

4. trending topics

The correct answer is: featured video

The recommended section to feature your best content is the featured video section. This area allows you to highlight a specific video that you want to promote, giving it prime visibility on your channel. By choosing to showcase your best content here, you can guide new visitors to engage with your most valuable or representative material right away. This strategy is important for creating a strong first impression and encouraging deeper exploration of your channel's other content. The featured video can also be periodically updated to reflect current trends, promotions, or newly released high-quality content. While the other sections can also play an essential role in your channel’s overall presentation, they serve different purposes. The trailer section typically introduces newcomers to your channel but may not feature your "best" content directly, as it’s more about providing a broad overview. The popular uploads section highlights the videos that have garnered the most views, which might not always align with your best or most relevant content. Trending topics can help engage viewers with current discussions but don’t necessarily emphasize your unique offerings. Thus, the featured video serves as the most impactful method to spotlight exemplary content on your channel.