American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

When marketing a product or service, thinking about stimuli in the environment that will remind people about your product can be referred to as _____.

1. Remarkability

2. What's your peanut butter?

3. Social currency

4. Emotional incentive

The correct answer is: What's your peanut butter?

The concept highlighted in the question revolves around how external stimuli can trigger memories or associations with a product or service, essentially functioning as a cue for consumers. This idea aligns closely with the phrase "What's your peanut butter?" which stems from the notion that individuals have particular preferences or choices that resonate deeply with their experiences. The reference to peanut butter signifies the importance of identifying what uniquely connects a target audience to a product. It suggests that marketers need to understand what prompts recognition and recall of their offerings in various contexts. By effectively positioning a product so that it evokes specific stimuli in the environment, brands can enhance familiarity and increase the likelihood of consumer engagement and purchasing decisions. While remarkable aspects of a product might contribute to its memorability and social currency could help in building community around a brand, the essence of this question is more about the direct associations and stimuli that lead to brand recall, which is best encapsulated in the idea of "What's your peanut butter?" This emphasizes the personal and emotional connections that make a product relevant and easily recalled amidst competition.