American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

When it comes to creating loyalty on YouTube, the best strategy is gaining more _____.

1. views

2. subscribers

3. likes

4. content

The correct answer is: subscribers

Gaining more subscribers is the best strategy for creating loyalty on YouTube because subscribers represent a committed audience that has chosen to follow your channel specifically. Unlike views, which can come from one-time viewers who may not engage further with your content, subscribers are more likely to receive notifications about new videos and actively seek out your content regularly. This ongoing relationship fosters a sense of community and loyalty, as subscribers feel they are part of a dedicated group that shares similar interests. Likes can indicate popularity for individual videos, but they do not necessarily translate to ongoing loyalty or engagement over time. Content is crucial as well, but without a solid subscriber base, even the best content may not reach the desired audience consistently. Building a larger subscriber base allows for more stable viewership and engagement, reinforcing loyalty as subscribers are more prone to interact with and share your videos, driving further growth and community engagement on the platform.