American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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When doing SEO research for the titles of your YouTube videos, you should look for terms that have high _____ and low _____.

  1. competition; search volume

  2. search volume; prices

  3. prices; search volume

  4. search volume; competition

The correct answer is: search volume; competition

When conducting SEO research for YouTube video titles, focusing on terms that have high search volume and low competition is crucial for maximizing visibility and engagement. High search volume indicates that many users are searching for that particular topic or keyword, which presents an opportunity to attract a larger audience. On the other hand, low competition means that there are fewer existing videos targeting the same keyword or topic. This combination allows your content to stand out more easily among search results and increases the likelihood that viewers will click on your video. By targeting keywords with these attributes, you enhance your chances of ranking higher in search results, ultimately driving more traffic and engagement to your content. In contrast, the other options do not align with effective SEO practices for video titles since they either emphasize competition without considering search volume or focus on pricing aspects that are irrelevant in this context.

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