American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What's the best way to improve the chances that a user will watch your video?

1. marketing agency

2. program

3. custom thumbnail

4. catchphrase

The correct answer is: custom thumbnail

Using a custom thumbnail is an effective strategy for increasing the likelihood that users will watch your video. Thumbnails serve as the first visual impression for potential viewers, essentially acting as the “cover” of the video. A well-designed thumbnail can grab attention, spark curiosity, and convey the essence of the video's content. It should be visually appealing, relevant to the content, and include elements such as text or imagery that resonate with the target audience. When a thumbnail stands out in a crowded space, it improves click-through rates significantly, which is crucial for platforms like YouTube or social media, where users often scroll quickly through content. By creating an engaging and informative thumbnail, marketers can enhance user interest and drive more viewers to their videos, which is essential for the success of content marketing efforts. In contrast, the other options do not directly impact user engagement in the same way. While a marketing agency might help in creating and promoting content, it doesn’t specifically address the immediate attention-grabbing need of a thumbnail. A program could refer to various strategies or initiatives but lacks the direct visual appeal necessary for video engagement. Catchphrases can be catchy and memorable, but they may not attract viewers as effectively as an attention-grabbing thumbnail does. Thus, focusing