American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Prepare for the American Marketing Association PCM Content Marketing Exam with our engaging quiz. Use flashcards and multiple-choice questions, complete with helpful hints and explanations. Excel in your exam preparation!

Practice this question and more.

What type of media refers to content created by you and hosted on your own channels?

Paid
Owned
Earned
Rented

The correct answer is: Owned

Owned media refers to the content that is created by an organization and is hosted on its own channels, such as websites, blogs, social media pages, and email newsletters. This type of media gives marketers complete control over the content, branding, and the customer experience. It allows businesses to communicate their message directly to their audience without intermediaries, making it a valuable asset for establishing brand identity and fostering customer relationships. In contrast, paid media involves purchasing advertising space or paying for promotion (like PPC ads), earned media pertains to content gained through public relations or organic shares—essentially publicity gained through word-of-mouth or media coverage—and rented media includes platforms or channels that can be used temporarily while the ownership remains with another entity. These distinctions highlight why owned media is particularly beneficial for businesses looking to create a lasting presence and build a loyal audience.