American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What type of content is most likely to attract more viewers on YouTube?

1. Content with minimal editing

2. Content using trending topics

3. Content with long durations

4. Content uploaded infrequently

The correct answer is: Content using trending topics

Content that leverages trending topics is particularly effective in attracting viewers on YouTube because it taps into current interests and conversations happening in society. When a subject is trending, it naturally draws attention, and viewers are more likely to search for, engage with, and share videos that relate to those popular themes or events. This relevance increases the likelihood of the video being discovered both through searches and algorithmic recommendations, amplifying its reach. Trending topics often have built-in audiences who are eager for new content that relates to their interests. This can include news events, popular culture phenomena, or viral challenges, which have the potential to resonate widely and quickly with large groups of viewers. By aligning content with these trending interests, creators can significantly enhance their visibility and engagement. In contrast, content with minimal editing may appear unpolished, which might not hold viewer attention as effectively. Long-duration content requires sustained interest, and unless the content is exceptionally engaging, it may not retain viewers throughout. Frequent uploads can build an audience over time, but without trending relevance, the content may not capture immediate interest. Thus, focusing on trending topics provides a strategic advantage in viewer attraction on the platform.