American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Prepare for the American Marketing Association PCM Content Marketing Exam with our engaging quiz. Use flashcards and multiple-choice questions, complete with helpful hints and explanations. Excel in your exam preparation!

Practice this question and more.

What should your content calendar primarily reflect initially?

Your mix of content
Your competitors’ content
Trends in social media
Personal preferences of the content team

The correct answer is: Your mix of content

The primary focus of your content calendar should be on your mix of content. This encompasses the variety of content types you plan to produce, such as blogs, videos, infographics, and social posts, ensuring that you cater to different audience preferences and stages in the buyer's journey. By reflecting your content mix initially, you create a strategic approach that aligns with your overall marketing goals, allowing you to balance promotional, educational, and entertaining content effectively. Focusing on your own content mix also allows for better planning and organization, helping the team visualize how different content pieces contribute to the larger narrative and objectives. This serves as a solid foundation from which you can later pay attention to competitors, social media trends, or personal team preferences, as these elements can be integrated into your strategy once you have a clear understanding of your own content strategy.