American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What should you analyze to determine the best times to post your YouTube videos?

1. viewer demographics

2. audience retention

3. realtime analytics

4. subscriber growth

The correct answer is: realtime analytics

Analyzing realtime analytics is crucial for determining the best times to post your YouTube videos because it provides immediate data on when your audience is most active and engaged. Realtime analytics allows you to see how viewers are responding to your content live, enabling you to track the performance of your videos shortly after they are published. By observing spikes in views or engagement metrics during specific times, you can identify patterns that may inform optimal posting times for future content. This approach differs from examining viewer demographics, which gives insights into who your audience is rather than when they are engaging. Audience retention measures how long viewers watch your videos but does not specifically address when they are most likely to view them. Subscriber growth is a good indicator of overall channel performance but does not provide time-sensitive data regarding viewer engagement. Thus, none of these other factors directly indicate the real-time viewer behavior necessary for figuring out the optimal timing for posting videos.