American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What should a style guide primarily detail to ensure consistent content?

1. Every possible response your company could offer

2. The dress code of on-site employees

3. Your persona, language, and tone for content creation

4. All of these answers

The correct answer is: Your persona, language, and tone for content creation

A style guide is crucial for maintaining consistency in content creation across various platforms and formats. By detailing your persona, language, and tone, the guide provides clear guidelines for content creators to follow, ensuring that messaging aligns with the brand's identity and resonates with the target audience. This consistency helps build trust and recognition among consumers, as they come to expect a certain voice and style from your brand. In contrast, options that focus on every possible response the company could offer or the dress code of on-site employees do not address the primary purpose of a style guide, which is to maintain a cohesive brand voice in written content. A comprehensive style guide that primarily focuses on language and tone is essential for effective communication and branding, as it directly impacts the way the audience perceives the brand.