American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What should a style guide include?

1. Only text samples

2. Text, image, audio and video samples

3. Just image samples

4. Only audio and video samples

The correct answer is: Text, image, audio and video samples

A style guide serves as a comprehensive document that establishes the standards for all aspects of content creation within an organization. Including text, image, audio, and video samples ensures that various forms of content are aligned with the brand's identity and messaging. This holistic approach helps to ensure consistency in tone, design, and overall presentation across all media types. Text samples provide guidance on written communication, such as font styles, sizes, and usage of terminology. Image guidelines cover visual elements like logos, color palettes, and photography styles, ensuring that all visual representations maintain brand integrity. Audio and video samples set standards for things such as voiceovers, background music, and visual storytelling techniques, further solidifying a cohesive brand experience. By encompassing all these different media types, a style guide equips content creators with the necessary resources to produce high-quality, cohesive marketing content that resonates with the audience and adheres to the brand's overall strategy.