American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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What service allows you to receive revenue from ads being shown on your YouTube videos?

  1. YouTube Red

  2. YouTube Partner Program

  3. Google AdSense

  4. Google AdWords

The correct answer is: YouTube Partner Program

The YouTube Partner Program is the correct answer because it enables content creators to monetize their videos through advertising. When creators are accepted into this program, they can earn revenue from ads that are displayed on their YouTube videos. This includes display ads, overlay ads, skippable video ads, and non-skippable video ads. The program also provides additional monetization options, such as channel memberships and merchandise shelf features, allowing creators to diversify their income sources. To qualify for the YouTube Partner Program, creators must meet specific eligibility requirements, including a minimum number of subscribers and watch hours. In contrast, YouTube Red, which is now known as YouTube Premium, is a subscription service that allows users to watch ad-free content and access exclusive material, but it does not directly provide revenue based on ad views to creators. Google AdSense is a platform that allows site owners to monetize their content by displaying advertisements, and while it works in conjunction with YouTube for monetization, it is not specific to receiving revenue from ads on YouTube videos alone. Google AdWords is an advertising service where businesses create ads to display on Google and its partner sites, but it is not related to the monetization of individual YouTube videos by content creators.