American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What metrics can be used for tracking early stage content?

1. Referring sources (how are people getting to your content?).

2. Bounce time and top content assets.

3. Increase or decrease in overall traffic.

4. All of these answers.

The correct answer is: All of these answers.

Tracking early-stage content involves analyzing various metrics that can provide insights into how that content is being received by the audience, as well as its overall performance. Each of these metrics plays an essential role. Referring sources allow marketers to understand how visitors are finding their content—whether through social media, search engines, or other websites. This insight can help inform future content distribution strategies and identify which channels are most effective at driving traffic. Bounce time and top content assets are crucial in assessing engagement levels. Bounce time indicates how long users stay on a page before navigating away; a low bounce time might suggest that the content is not resonating with the audience. Top content assets help identify which pieces of content are most popular, providing valuable information on user preferences and guiding future content development. Increase or decrease in overall traffic tracks the volume of visitors engaging with the content over time. This metric shows whether the early-stage content is attracting more visitors or losing interest, which can be vital for evaluating the effectiveness of content marketing efforts. All of these metrics together provide a comprehensive view of early-stage content performance. Using this collective data enables marketers to prioritize efforts and optimize campaigns for better results, justifying the choice that all these answers are important for tracking early-stage content.