American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What kind of video content tends to perform best on social media platforms?

1. Long-form documentaries

2. Short, entertaining clips

3. Informative presentations

4. Static images

The correct answer is: Short, entertaining clips

Short, entertaining clips tend to perform best on social media platforms due to their ability to capture attention quickly and engage viewers effectively. Social media users often scroll through their feeds rapidly, making it essential for content to be concise and entertaining to stand out. These short videos are easily digestible and shareable, promoting higher engagement rates, such as likes, shares, and comments. They also fit well with the fast-paced nature of these platforms, keeping the audience's attention without requiring a significant time investment. In contrast, long-form documentaries and informative presentations may provide valuable insights but generally demand more time and commitment from viewers, which can lead to lower engagement on social media. Static images, while visually appealing, do not have the same capacity to convey stories or evoke emotions as effectively as video, making them less impactful in a dynamic social media context.