American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What kind of content audit measures each piece of content against project goals and overall quality?

1. Quantitative

2. Template

3. Qualitative

4. Architecture

The correct answer is: Qualitative

A qualitative content audit assesses each piece of content against project goals and overall quality. This type of audit goes beyond mere statistical analysis of content metrics, such as page views or shares, and delves into the content's effectiveness, relevance, and alignment with the intended objectives. By focusing on qualitative aspects, this audit can evaluate the messaging, tone, and overall value that each piece contributes to the audience's experience and engagement. Through a qualitative lens, you can analyze how well the content resonates with the target audience and whether it fulfills its purpose, providing insights into areas for improvement. It emphasizes understanding the qualitative attributes that make content effective, rather than relying solely on quantitative data that might not capture the full picture of content performance. This approach is crucial for optimizing strategy and ensuring that content delivers the desired impact.