American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What is typically the first action taken when beginning to write content?

1. Writing a first draft

2. Creating an outline

3. Identifying a subject-matter expert

4. Writing a thesis statement

The correct answer is: Identifying a subject-matter expert

The first action taken when beginning to write content often involves identifying a subject-matter expert. This step is critical because subject-matter experts provide valuable insights and authoritative knowledge on the topic being addressed. When writers consult with or identify these experts early in the process, they can gain a deeper understanding of the subject, which informs not only the content’s direction but also adds credibility and accuracy to the information being presented. This approach can also help in formulating key points for the content, ensuring that it meets the audience's needs and expectations based on expert knowledge. By starting with a focus on expertise, writers lay a strong foundation for creating relevant and engaging content, which will resonate more effectively with their intended audience.