American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What is the primary benefit of creating evergreen content?

1. It attracts temporary visitors

2. It remains relevant over time

3. It requires constant updates

4. It is best suited for limited-time promotions

The correct answer is: It remains relevant over time

Creating evergreen content holds significant value primarily because it remains relevant over time. This type of content addresses topics that do not change significantly, allowing it to continuously attract and engage audiences long after its initial publication. By providing lasting informational value, evergreen content can drive consistent traffic to a website or blog. It serves as a resource for readers seeking information on foundational topics, thus enhancing the credibility and authority of the content creator. In contrast, other options focus on temporary relevance or a lack of sustained engagement. For example, attractions to temporary visitors and limited-time promotions are not aligned with the concept of evergreen content, which thrives on its timeless nature. Additionally, the notion that evergreen content requires constant updates contradicts its fundamental purpose of being stable and relevant without needing frequent revisions.