American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What is one of the main goals of content marketing?

1. To confuse the audience with jargon.

2. To create awareness around a brand or product.

3. To sell products directly.

4. To gather customer complaints.

The correct answer is: To create awareness around a brand or product.

One of the main goals of content marketing is to create awareness around a brand or product. Content marketing focuses on delivering valuable, relevant, and consistent content to attract and engage a clearly defined audience. By doing so, brands can build trust and establish themselves as authority figures in their respective industries. This awareness not only helps consumers recognize the brand but also fosters relationships that can lead to deeper engagement and customer loyalty over time. Instead of trying to sell products directly, which is more aligned with traditional advertising, content marketing aims to provide information and value that resonates with the audience. It positions the brand in a way that encourages potential customers to learn more about it and its offerings. Additionally, gathering customer complaints is not a primary goal, as while feedback is valuable, it does not align with the proactive strategy of creating brand awareness. Rather, content marketing seeks to preemptively address audience needs and interests, making awareness its primary objective.