American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What is content that adjusts to various devices known as?

1. Adaptive design

2. Responsive design

3. Digital design

4. Transformable design

The correct answer is: Responsive design

The term for content that adjusts to various devices is known as responsive design. This concept is integral in modern web development and content presentation, as it ensures that a website or digital content is optimized for multiple screen sizes and resolutions, whether accessed via a desktop, tablet, or smartphone. Responsive design utilizes fluid grids, flexible images, and CSS media queries which allow the layout and elements of a webpage to adapt fluidly to the viewing environment. This adaptability is essential as users now access content through an increasingly diverse array of devices. It not only enhances user experience but also contributes to better search engine rankings, as search engines favor sites that provide a uniform experience across devices. The other options refer to different concepts. Adaptive design is related but involves creating multiple fixed layouts optimized for different screen sizes rather than a single flexible layout. Digital design is a broader term encompassing all forms of design in digital contexts without specifically addressing device adaptability. Transformable design is less commonly referenced in this context and does not have a widely accepted definition related to device responsiveness.