American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What is a problem with long headlines?

1. They mess up your page design.

2. They're hard to absorb in a single glance.

3. They're hard on the eyes.

4. all of these answers

The correct answer is: all of these answers

Long headlines can pose several challenges, primarily affecting user engagement and readability. When headlines are excessively lengthy, they often disrupt the layout and design of a webpage or article, making it visually unappealing or chaotic. This can lead to a negative first impression and may deter readers from engaging with the content. In addition, long headlines can be difficult to grasp in a single glance. Readers typically scan headlines quickly to determine their interest in the content. If a headline is too long or convoluted, it can result in cognitive overload, causing readers to lose interest before they even begin to read further. Moreover, long headlines can strain the reader's eyes, making it uncomfortable or tiresome to read. Effective headlines should be concise and engaging, enabling readers to quickly understand the essence of the content without extraneous effort. Therefore, acknowledging all these problems, identifying them collectively as a single issue encapsulates the overall downside of using long headlines, emphasizing that they can negatively impact design, comprehension, and readability simultaneously.