American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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What is a primary purpose of using video cards in YouTube videos?

To increase video production time
To provide visual distractions
To direct viewers to other content
To limit audience interaction

The correct answer is: To direct viewers to other content

The primary purpose of using video cards in YouTube videos is to direct viewers to other content. Video cards, or cards, are interactive elements that can be added to videos, allowing creators to encourage viewer engagement by linking to additional videos, playlists, channels, or external sites. This helps to keep viewers on the channel longer, promote related content, and enhance the overall viewing experience by guiding the audience towards more of the creator's work or relevant topics. This strategy not only helps to increase watch time but also improves the discoverability of additional content, facilitating viewer retention and building a more extensive audience. By strategically placing cards, creators can influence viewer behavior and lead them to content that they may find interesting, thereby fostering a deeper connection with their audience.