American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What is a central question to developing a content strategy for the web?

1. How are we going to do it

2. What are we trying to achieve

3. Why we need to get to this goal

4. All of these answers

The correct answer is: All of these answers

The focus of developing a content strategy for the web revolves around understanding the broader context of the content's purpose and plan. The central question of "What are we trying to achieve?" is fundamental because it lays the groundwork for the entire strategy. Defining clear goals helps to ensure that the content produced aligns with the overall mission and objectives of the organization. In addition, considering "How are we going to do it?" is equally important as it addresses the methods and resources required to implement the strategy successfully. This includes planning content types, formats, distribution channels, and the tools needed for execution. The question "Why we need to get to this goal?" adds another layer of depth, focusing on the motivation and justification behind the content strategy. Understanding the rationale behind the goals helps to reinforce commitment and clarity among team members and stakeholders. Combining these elements creates a comprehensive approach to content strategy, making it essential to consider all these questions holistically. Recognizing that each of these aspects interconnects enriches the content planning process, ensuring that the strategy is not only actionable but is also carried out with purpose and clarity. Therefore, all these questions are critical in developing a robust content strategy for the web.