American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What does NOT affect how often your videos show up on search engines results pages?

1. the amount of time users watch your videos

2. the tags you add when uploading a video

3. the titles and descriptions of your videos

4. the website your video links to

The correct answer is: the website your video links to

The frequency with which your videos appear on search engine results pages is influenced by various factors, but the specific choice that does not directly affect this visibility is the website that your video links to. Search engines focus on user engagement metrics, such as the amount of time users watch your videos, since longer watch times can indicate that the content is valuable and relevant to viewers. Similarly, the tags you assign to your video and the titles and descriptions you provide play significant roles in how search engines understand and categorize your content. These elements help algorithms assess the relevance of your video to specific search queries. However, the external website linked in the video does not inherently contribute to how the video itself is ranked in search engine results. While linking to reputable sites may enhance a broader authority context, it does not affect the video’s direct placement on search engine result pages.