American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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What cannot be customized on your YouTube channel page?

  1. what subscribers see

  2. what non-subscribers see

  3. the channels that show up as related

  4. video order

The correct answer is: the channels that show up as related

The channels that show up as related cannot be customized on your YouTube channel page. This feature is determined algorithmically by YouTube based on various factors such as the viewing habits of users and overall channel performance. It reflects an automatic process aimed at presenting content that is deemed relevant to users, which may include factors like shared audience interests or content similarities among channel creators. In contrast, options such as what subscribers see or what non-subscribers see can be tailored through the configuration of channel settings, playlists, and featured content. Creators can manage the visual presentation and messaging they want to convey to both their subscribers and non-subscribers. Similarly, video order can be customized by the channel owner through playlist arrangements or by pinning specific videos, giving them the ability to curate the viewer's experience. Thus, the inability to customize related channels distinguishes option C as the correct choice.

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