American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What can you feature using video cards on your YouTube videos?

1. links to other videos

2. links to your website

3. polls

4. all of these answers

The correct answer is: all of these answers

The choice to feature all of these elements using video cards on YouTube videos is accurate because video cards are versatile tools that enhance viewer engagement. They allow creators to direct viewers to a variety of interactive content. Links to other videos help in promoting additional content within a creator’s channel and can lead to longer watch times, as viewers are encouraged to explore more videos seamlessly. This kind of cross-promotion is essential for retaining audience attention and boosting overall channel metrics. Links to an external website can drive traffic outside of YouTube, which is particularly useful for marketers looking to increase brand awareness or drive sales through their main site or landing pages. This feature is strategic for businesses that want to use their video content to attain measurable actions on their website. Polls serve as an engaging interactive element that allows creators to solicit feedback or opinions from viewers directly. This fosters a sense of community and involvement, making viewers feel their input is valued, which can strengthen their connection to the brand or creator. Collectively, these features not only enhance individual video content but also contribute positively to audience engagement metrics, viewer retention, and overall content strategy.