American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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What can negatively impact your YouTube channel's performance?

  1. High audience retention

  2. Inconsistent posting schedule

  3. Positive viewer interactions

  4. Engaging video content

The correct answer is: Inconsistent posting schedule

Inconsistent posting schedules can indeed have a negative impact on a YouTube channel's performance. Consistency is key to building and maintaining an audience on the platform. When content creators post videos irregularly, it makes it difficult for viewers to anticipate when new content will be available. This can lead to a decline in audience engagement, as followers may lose interest or forget about the channel over time. Regular posting helps to keep the audience engaged and encourages viewers to return to the channel, leading to higher visibility in YouTube's algorithm and potentially more subscribers and views. In contrast, high audience retention, positive viewer interactions, and engaging video content typically contribute to the success of a channel by fostering viewer loyalty, increasing watch time, and improving the overall viewer experience. These factors are crucial for building a robust YouTube community and improving the channel's algorithmic ranking.

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