American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What are some reasons people are more likely to share information about products and services?

1. They feel "in the know"

2. Practical information is shared

3. A trigger in the environment

4. All of these answers

The correct answer is: All of these answers

When considering why individuals are more inclined to share information about products and services, it becomes clear that a combination of factors drives this behavior. Feeling "in the know" empowers individuals as it enhances their social status among peers. When people possess unique or insider information, they see themselves as knowledgeable, which motivates them to share details to reinforce that perception. Additionally, practical information plays a crucial role. People are more likely to share knowledge that they believe will benefit others, such as tips on product use, reviews, or comparisons. This sharing not only helps their peers but also positions them as helpful and resourceful, encouraging further dissemination of the information. Environmental triggers also significantly influence sharing behavior. Certain cues in the surroundings—a seasonal promotion, a trending topic, or even social media buzz—can prompt individuals to share relevant products or services. These triggers act as reminders that can spark discussions about offerings that are currently relevant or exciting. The combination of these elements—social status from being informed, practical utility in the shared information, and environmental prompts—creates a comprehensive framework for understanding why sharing occurs. Hence, all these reasons together contribute to the overall tendency to share, making the inclusive option the most accurate representation of the factors at play.