American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

What allows users to post your videos on their website or blog?

1. Copying

2. Sharing

3. Embedding

4. Uploading

The correct answer is: Embedding

The ability for users to post your videos on their website or blog is achieved through embedding. When someone embeds a video, they incorporate the video player directly into their own web pages or blog posts by using a specific code snippet provided by the video hosting platform. This allows the video to be viewed directly on their site while linking it to the original source. Embedding is particularly powerful because it not only allows for the seamless sharing of content but also preserves the connection to the original content creator, who often maintains control over the video's hosting and any related advertising or analytics. The embedded video can be played back directly from the user’s site, enhancing their content and enabling a broader audience reach without the need to download or host the file themselves. The other options, while related to sharing content, do not specifically capture the functionality of placing a video on another site in the way that embedding does. Copying refers to duplicating content, which does not facilitate sharing on other platforms; sharing generally implies distributing a link rather than integrating the media into another platform; and uploading involves transferring a file to a server, which is not the action of simply posting someone else's content on a site.